Strategize. Optimize. Maximize.

Maximizing potential for e-commerce brands ​with a special flair in

Baby/Kid and Health/Wellness

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From Overwhelm to Empowerment

Are you an e-commerce founder or marketing leader who is:

  • feeling like you're on a never-ending quest for the right growth strategy?
  • caught in a loop of overthinking every decision?
  • dreaming of loyal customers but not quite clicking with your audience?
  • just plain tired from wearing too many hats?


These hurdles are part of the e-commerce journey, but guess what? You've got ​backup.


Let's take a step back together, breathe and prep the groundwork for your sales ​success before hitting the gas on traffic.


It's time to clear the fog, find your focus, and get excited about the road ahead!



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Feeling overwhelmed with ​your eCommerce growth?

Download the 'Journey Checklist'—​7 signs that it's time for marketing ​help.


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Let’s Strategize

Schedule your FREE 30 minute call now.

Hi, I’m Joelene

Yes, I have heard the song, “Jolene” and being serenaded

everywhere never gets old. :)

I am a wife, mom and marketing advisor who thrives on coffee, ​dreams in cheese, and believes that the best things in life are ​furry.


Helping online e-commerce stores unlock their full potential ​and increase revenue is what gets me out of bed in the ​morning (well, that and the coffee).


If you're ready to take your brand to the next level, I’ll be on ​hand with tailored strategies and a burst of positive energy to ​help you grow.


As a seasoned eCommerce strategist, I delve into the heart of ​your business, fine-tuning each aspect to leverage the full ​power of organic growth.


Let us chat for 30 mins and unlock some marketing magic.

Let’s Optimize

Stop! Don't chase another lead before doing this.

Would you set sail without checking the weather and ensuring your ship is in tiptop shape? ​Heck no!

Before pouring more time, money, and resources into driving new leads to your online ​store, it's essential to first solidify and prime your marketing foundation for success. Let’s ​optimize your existing strategies and channels so every effort is as effective as possible, ​boosting your ROI. This not only sets the stage for immediate wins but also paves the way ​for sustainable growth and long-term success.


Ready? Let’s get started!

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Marketing & Communications Audit

from $1700

Unlock your brand's full potential with ​our Audit Package, a comprehensive ​analysis designed to boost organic ​awareness, enhance conversions, ​and set the stage for exponential ​growth.


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Fractional Marketing Services

price based on your needs

Get expert, part-time marketing ​strategy or execution without the full-​time overhead. Fractional marketing ​empowers you to tap into high-level ​marketing expertise precisely when ​you need it.


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Power

Hour

Bi-Weekly Power Hour

$750

Accelerate your marketing with a ​dedicated bi-weekly power hour. We’ll ​brainstorm, strategize, and refine—​think of it as your personal idea ​incubator. Stuck mid-week? Plus ​priority text support keeps you in the ​fast lane.

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Collaborating with Joelene feels like gaining a trusted ally. If you're an ​ecommerce business owner looking for a marketer who really gets it, ​Joelene is the one. You'll only regret not teaming up with her sooner.


Laura Matthia, CoFounder Lorencetti


Let’s Maximize

Once your e-commerce foundation is anchored, it's time to set sail toward success by ​driving awareness and leads. Expand your reach with strategic giveaways, influencer ​collaborations, and partnership initiatives. You’ll not only attract new audiences but also ​increase your content library, build your database, and foster ongoing partner ​collaborations.

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The Giveaway Playbook

A comprehensive crash course ​covering everything from setup to ​success in driving awareness and ​new leads with successful giveaways.

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Micro Influencer Mastery​

Unlock the secrets of influencer ​success with our comprehensive ​course covering every aspect, from ​finding and engaging influencers to ​negotiating rates and creating ​compelling content.

Business Teamwork

Partnership Program

Ready to get in front of new ​audiences by collaborating with ​complementary brands? Let me ​handle everything from sourcing new ​partners to crafting and executing ​innovative tactics to drive awareness ​and leads.

Testimonials

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“She is a game changer”

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“Joelene is a creative genius who ​knows how to build meaningful ​relationships. She was instrumental in ​growing our email list, securing ​valuable partnerships, and crafting ​copy that perfectly encapsulates our ​brand. If you're looking for someone ​who's not just good but exceptional ​at marketing, look no further than ​Joelene. She's a game-changer!”

Rachel Neill

Figgy Founder

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“We are up 30% YTD”

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“It was great to work with Joelene on ​our rapidly growing business. We ​appreciated the insights and ​experience she bought. She helped ​position us and we are excited that ​this year we are up over 30% YTD”

Nicole Philllips

SFuels Cofounder

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Joelene is a

true professional


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“Joelene is a true professional. Her ​marketing insights and instincts are ​matched by her incredible level of ​attention to detail. She is energetic, ​personable and just a pleasure to ​work with.”

Michael Haviland

Do Good Marketing ​Founder

Strategize. Optimize. Maximize.

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